Creative Firecracker is a boutique independent design agency delivering creative direction and graphic design, with a focus on murals, graffiti, street art and original artwork.
Creative Firecracker was founded by Jenny “Scratch” Norberg, a NYC-based Graffiti Artist and Creative Director. She began her career at the Stockholm graffiti school and later relocated to New York to work as an Art Director and Graphic Designer.
Alongside her work as a Graffiti Artist and Muralist, Jenny “Scratch” Norberg brings extensive advertising and brand experience, directing creative for agencies and corporate clients while developing brand identities and cross-platform campaigns.
Our experience spans advertising, fashion, finance, hospitality, museums, technology and environmental services.
Recent clients include Great Performances, Marc Jacobs, The New York Historical, Vogue Magazine and Waste Management.
Our Founder
Jenny “Scratch” Norberg is one of NYC’s most innovative and accomplished female graffiti artists. She is a member of Urban Warriors (UW), one of New York City’s legendary graffiti crews, and has painted alongside and collaborated with renowned artists including Snake 1, Tats Cru, Crash, Kingbee UW and Ces.
She has been invited to paint at the NYC Graffiti Hall of Fame eight times: 2011, 2012, 2013, 2014, 2016, 2023, 2024 and 2025.
Her work has been featured in The New York Times, Marie Claire Italy, CLOUT Magazine, 12ozProphet and Street Art NYC, as well as major Swedish publications including Dagens Nyheter, Expressen and Aftonbladet. She has also appeared on Graffiti NYC TV, BronxNet, NY1 and in the documentary Young Voices.
Her fantasy-infused graffiti pieces and original characters can be found on walls throughout all five boroughs of New York City.
Services
- Murals
- Graffiti
- Street Art
- Creative Direction
- Graphic Design
- Custom Artworks
- Live Painting
- Art Licenses
How We Work
Meet on location:
We meet the client on site to inspect the space and gather a creative brief.
Create the design:
We develop a concept and design based on the client’s brief, tailored to the space.
Hand-pick the right artist:
We hand-pick an artist or team based on the best fit for your project, with Jenny “Scratch” leading from first walk-through to final approved artwork.
Production:
We coordinate directly with your contact person and site manager on access and scheduling, and take on one mural production at a time to keep quality high.
Quality that lasts:
We use high-quality materials to produce long-lasting murals and artworks.
One point of contact throughout the project and a design shaped by someone with both graffiti roots and advertising experience.
Partners
Great Performances
Creative Firecracker, Inc. and Jenny “Scratch” are proud to collaborate with Great Performances on past and future projects. Bringing bold artistic vision and transformative creativity to every project.
WM
We are honored to have partnered with Waste Management on multiple projects over the years, creating impactful work that blends creativity with purpose.
Clients
Clara Restaurant
Edra
Great Performances
Kryterion
La Masa Restaurant
Marc Jacobs
The New York Historical Museum
North Brooklyn Parks Alliance
Platform Media
Playsafe Surfacing LLC
Vogue Magazine
Waste Management