Creative Firecracker is a boutique independent design agency delivering creative direction and graphic design, with a focus on murals, graffiti, street art and original artworks.
Founded by Jenny “Scratch” Norberg, a NYC-based graffiti artist and creative director. She started out at the Stockholm graffiti school and later relocated to New York to work as an Art Director and Graphic Designer.
Our experience spans advertising, fashion, finance, hospitality, museums, technology and environmental services.
Recent clients include Great Performances, Marc Jacobs, The New York Historical Museum, Vogue Magazine and Waste Management.
Our Founder
Jenny “Scratch” Norberg is one of NYC’s most innovative and accomplished female graffiti artists. She’s a member of Urban Warriors (UW), one of the legendary NYC graffiti crews and has painted alongside and collaborated with renowned artists like Snake 1, Tats Cru, Crash, Kingbee UW and Ces.
She’s been invited to paint the NYC Graffiti Hall of Fame eight times: 2011, 2012, 2013, 2014, 2016, 2023, 2024 and 2025.
Alongside her work as a muralist, Scratch brings deep advertising and brand experience, directing creative for agency and corporate clients and producing integrated campaigns for major co-branded partners.
Her work has been covered by the New York Times, Marie Claire Italy, CLOUT Magazine, 12ozProphet and Street Art NYC, along with major Swedish outlets including Dagens Nyheter, Expressen and Aftonbladet. She has also appeared on Graffiti NYC TV, BronxNet, NY1 and in the Young Voices documentary.
Her fantasy-infused graffiti pieces and characters can be seen on walls across every borough of New York City.
Services
- Murals
- Graffiti
- Street Art
- Creative Direction
- Graphic Design
- Custom Artworks
- Live Painting
- Art Licenses
How We Work
Meet on location:
We meet the client on site to inspect the space and gather a creative brief.
Create the design:
We develop a concept and design based on the client’s brief, tailored to the space.
Hand-pick the right artist:
We hand-pick an artist or team based on the best fit for your project, with Jenny “Scratch” leading from first walk-through to final approved artwork.
Production:
We coordinate directly with your contact person and site manager on access and scheduling, and take on one mural production at a time to keep quality high.
Quality that lasts:
We use high-quality materials to produce long-lasting murals and artworks.
One point of contact throughout the project and a design shaped by someone with both graffiti roots and advertising experience.
Partners
Great Performances
Creative Firecracker, Inc. and Jenny “Scratch” are proud to collaborate with Great Performances on past and future projects. Bringing bold artistic vision and transformative creativity to every project.
WM
We are honored to have partnered with Waste Management on multiple projects over the years, creating impactful work that blends creativity with purpose.
Clients
Clara Restaurant
Edra
Great Performances
Kryterion
La Masa Restaurant
Marc Jacobs
The New York Historical Museum
North Brooklyn Parks Alliance
Platform Media
Playsafe Surfacing LLC
Vogue Magazine
Waste Management